Work

Setting Promotional Goals: A Communications′ Relationship Model

Year: 1994

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363769410053691

Author: David B. Jones

Institution: La Salle University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2079987998

FWCI:

Cites: 7

Cited by: 7

Related to: 10