What drives purchase intention in the context of online content services? The moderating role of ethical self-efficacy for online piracy
Year: 2012
Type: article
Study design: Observational Study
Authors: Yi-Shun Wang, Ching-Hsuan Yeh, Yi-Wen Liao
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Funder: National Science Council
OpenAlex ID: W2080113488
