Work

Challenges and business models for mobile location-based services and advertising

Year: 2011

Type: article

Source: Communications of the ACM

DOI: 10.1145/1941487.1941515

Authors: Subhankar Dhar, Upkar Varshney

Institutions: San Jose State University, Georgia State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2080124030

FWCI: 65.32

Cites: 23

Cited by: 328

Related to: 10