Work

Team brand extension or licensed product? Examining consumer awareness of two distinct brand strategies

Year: 2014

Type: article

Source: Sport Business and Management An International Journal

DOI: 10.1108/sbm-02-2012-0007

Authors: Patrick Walsh, Isabell Rhenwrick, Antonio Williams, Adia Waldburger

Institutions: Indiana University Bloomington, Indiana University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2080144745

FWCI: 2.133

Cites: 34

Cited by: 8

Related to: 10