Work

Global customerization of markets has arrived!

Year: 1998

Type: article

Source: European Management Journal

DOI: 10.1016/s0263-2373(97)00076-5

Authors: Richard Tersine, Michael Harvey

Institution: University of Oklahoma

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2080146015

FWCI: 6.364

Cites: 25

Cited by: 22

Related to: 10