Work

Company activities for managing customer equity

Year: 2004

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/palgrave.dbm.3240231

Author: Behram Hansotia

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2080874969

FWCI: 5.618

Cites: 16

Cited by: 32

Related to: 10