The effects of visual rejuvenation through brand logos
Year: 2011
Type: article
Source: Journal of Business Research
Authors: Brigitte Müller, Bruno Kocher, Antoine Crettaz
Institutions: University of Lausanne, HEC Paris, Nestlé (Switzerland)
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2080918372