Work

Conceptualizing Service Innovation Architecture: A Service-Strategic Framework

Year: 2013

Type: article

Source: Journal of Transnational Management

DOI: 10.1080/15475778.2013.751869

Authors: Rajeev Verma, Rajagopal

Institutions: Indian Institute of Management Indore, Tecnológico de Monterrey

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2080943452

FWCI: 3.955

Cites: 74

Cited by: 10

Related to: 10