Work

Political marketing communications planning in the UK and Taiwan

Year: 2007

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500710774950

Authors: Norman Peng, Chris Hackley

Institutions: Keele University, Royal Holloway University of London

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W2081058643

FWCI: 3.544

Cites: 38

Cited by: 19

Related to: 10