Work

Marketing strategy and marketing performance measurement system: Exploring the relationship

Year: 2009

Type: article

Source: European Management Journal

DOI: 10.1016/j.emj.2009.04.007

Authors: Lucio Lamberti, Giuliano Noci

Institution: Politecnico di Milano

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2081313293

FWCI: 9.332

Cites: 75

Cited by: 102

Related to: 10