Work

Price sensitivity as an indicator of customer defection in retail banking

Year: 2007

Type: article

Study design: Observational Study

Source: International Journal of Bank Marketing

DOI: 10.1108/02652320710722605

Author: Teemu Santonen

Institution: Laurea University of Applied Sciences

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2081314130

FWCI: 5.523

Cites: 46

Cited by: 43

Related to: 10