Work

The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Services Marketing

DOI: 10.1108/jsm-09-2012-0171

Authors: Matthew Tingchi Liu, Ipkin Anthony Wong, Guicheng Shi, Rongwei Chu, James L. Brock

Institutions: University of Macau, Macao University of Tourism, Macau University of Science and Technology, Fudan University, Pacific Lutheran University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2081403835

FWCI: 29.24

Cites: 84

Cited by: 327

Related to: 10