Work

Phonetic symbolism and children's brand name preferences

Year: 2011

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363761111181509

Authors: Stacey Baxter, Tina M. Lowrey

Institutions: University of Newcastle Australia, The University of Texas at San Antonio

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2081476470

FWCI: 5.567

Cites: 25

Cited by: 40

Related to: 10