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The loss of the marketing department’s influence: is it really happening? And why worry?

Year: 2014

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-014-0416-3

Authors: Christian Homburg, Arnd Vomberg, Margit Enke, Philipp H. Grimm

Institutions: The University of Melbourne, University of Mannheim, TU Bergakademie Freiberg

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2081540323

FWCI: 83.17

Cites: 46

Cited by: 252

Related to: 10