Work

Cognitive Complexity, Attitudinal Affect, and Dispersion in Affect Ratings for Products

Year: 1979

Type: article

Study design: Observational Study

Source: The Journal of Social Psychology

DOI: 10.1080/00224545.1979.9922700

Author: Richard M. Durand

Institution: University of Alabama

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2081546095

FWCI: 3.982

Cites: 12

Cited by: 10

Related to: 10