Work

An Analysis of the Wealth Effects of Green Marketing Strategies

Year: 2000

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(99)00032-6

Authors: Lynette Knowles Mathur, Ike Mathur

Institution: Southern Illinois University Carbondale

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2081637543

FWCI: 3.736

Cites: 27

Cited by: 199

Related to: 10