Work

An Overview of Marketing Planning in UK Manufacturing Companies

Year: 1982

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004857

Author: Gordon E. Greenley

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2081645367

FWCI: 5.535

Cites: 4

Cited by: 33

Related to: 10