Work

Measuring the Price Knowledge Shoppers Bring to the Store

Year: 2002

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.66.4.72.18516

Authors: Marc Vanhuele, Xavier Drèze

Institution: University of California, Los Angeles

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2081916225

FWCI: 19.18

Cites: 24

Cited by: 290

Related to: 10