Work

Making customer relationship decisions: Analytics v rules of thumb

Year: 2014

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2014.02.019

Authors: Andreas Persson, Lynette Ryals

Institutions: Hanken School of Economics, Cranfield University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2081979863

FWCI: 11.76

Cites: 88

Cited by: 47

Related to: 10