Work

Market segmentation for competitive brands

Year: 1996

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/03090569610153291

Authors: Kathy Hammond, A.S.C. Ehrenberg, G.J. Goodhardt

Institutions: London Business School, London South Bank University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2082045985

FWCI: 7.257

Cites: 19

Cited by: 120

Related to: 10