Work

The Bridge from Text to Mind: Adapting Reader-Response Theory to Consumer Research

Year: 1994

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209411

Author: Linda M. Scott

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2082117102

FWCI: 14.12

Cites: 48

Cited by: 381

Related to: 10