Work

Understanding the adoption of new brands through salespeople: a multilevel framework

Year: 2007

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-007-0055-z

Authors: Jan Wieseke, Christian Homburg, Nick Lee

Institution: Aston University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2082189657

FWCI: 10.63

Cites: 73

Cited by: 76

Related to: 10