Work

Multinational Corporations' Controversial Ad Campaigns in China--Lessons from Nike and Toyota

Year: 2007

Type: article

Source: Advertising & Society Review

DOI: 10.1353/asr.2007.0033

Authors: Fengru Li, Nader H Shooshtari

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2082297809

FWCI: 5.903

Cites: 30

Cited by: 14

Related to: 10