Work

Persuasive social approval cues in print advertising: Exploring visual and textual strategies and consumer self-monitoring

Year: 2011

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2011.581303

Authors: Jun Rong Myers, Sela Sar

Institutions: California State Polytechnic University, Iowa State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2082334775

FWCI: 1.851

Cites: 29

Cited by: 23

Related to: 10