Work

An integrated model of firms’ brand likeability: antecedents and consequences

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2014.914071

Authors: Bang Nguyen, Musfiq Mannan Choudhury, T.C. Melewar

Institutions: East China University of Science and Technology, University of Dhaka, Middlesex University London

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2082470412

FWCI: 4.265

Cites: 95

Cited by: 31

Related to: 10