Work

The strategic value of direct marketing: What are we good at? Part 1

Year: 2001

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/palgrave.jdm.3240053

Author: A Tapp

Institutions: University of the West of England, At Bristol

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2082503533

FWCI: 1.579

Cites: 11

Cited by: 10

Related to: 10