Work

Book Review: Marketing Today: A Basic Approach

Year: 1974

Type: book-review

Source: Journal of Marketing

DOI: 10.1177/002224297403800420

Authors: Adel El-Ansary, David J. Schwartz

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2082643032

Cites:

Cited by: 18

Related to: 10