Work

Cross‐cultural consumer values, needs and purchase behavior

Year: 2002

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760210444869

Authors: Jai‐Ok Kim, Sandra Forsythe, Qingliang Gu, Sook Jae Moon

Institutions: Auburn University, Donghua University, Ewha Womans University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2082667171

FWCI: 13.85

Cites: 40

Cited by: 365

Related to: 10