Work

Executional Factors and Advertising Effectiveness: A Replication

Year: 1989

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1989.10673158

Authors: David W. Stewart, Scott Koslow

Institution: University of Southern California

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2082770034

FWCI: 7.859

Cites: 19

Cited by: 180

Related to: 10