Work

Dark marketing: ghost in the machine or skeleton in the cupboard?

Year: 2012

Type: article

Source: European Business Review

DOI: 10.1108/095553412112224771

Authors: Stephen Brown, Pierre McDonagh, Clifford Shultz

Institutions: University of Ulster, Dublin City University, Loyola University Chicago

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2082856338

FWCI: 3.654

Cites: 92

Cited by: 32

Related to: 10