Work

A typology of consumption based on ethnic origin and media usage

Year: 1998

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/03090569810232318

Authors: Michael K. Hui, Michel Laroche, Chankon Kim

Institutions: Chinese University of Hong Kong, Concordia University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2082900640

FWCI:

Cites: 33

Cited by: 30

Related to: 10