Work

Integrated Marketing and Customization

Year: 2005

Type: article

Source: Institutional Repositories DataBase (IRDB)

Authors: Edward C. Malthouse, Bobby J. Calder, Yasuhiko Kobayashi

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W208318936

FWCI:

Cites: 5

Cited by:

Related to: 10