Work

Factors that affect consumers' cross-buying intention: A model for financial services

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Financial Services Marketing

DOI: 10.1057/fsm.2008.1

Authors: Magdalini Soureli, Barbara R Lewis, Kalipso M Karantinou

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2083260987

FWCI: 10.16

Cites: 55

Cited by: 67

Related to: 10