Work

Price changes and defection levels in a subscription‐type market: can an estimation model really predict defection levels?

Year: 2004

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/08876040410520690

Author: John Dawes

Institution: University of South Australia

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2083324124

FWCI: 1.24

Cites: 15

Cited by: 24

Related to: 10