Work

The impact of the alliance on the partners: A look at cause–brand alliances

Year: 2004

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20017

Authors: Barbara A. Lafferty, Ronald E. Goldsmith, G. Tomas M. Hult

Institutions: University of South Florida, Florida State University, Michigan State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2083358188

FWCI: 15.92

Cites: 36

Cited by: 438

Related to: 10