Work

Management of a luxury brand: dimensions and sub-variables from a case study of LVMH

Year: 2014

Type: article

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-03-2013-0041

Authors: RayeCarol Cavender, Doris H. Kincade

Institutions: Ohio University, Virginia Tech

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2083987264

FWCI: 15

Cites: 36

Cited by: 41

Related to: 10