Work

Building strong brands in retailing

Year: 2006

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2006.09.009

Authors: Arch G. Woodside, Martin G. Walser

Institutions: Boston College, Universität Innsbruck

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2084007623

FWCI: 16.38

Cites: 35

Cited by: 80

Related to: 10