Work

A modified Pareto/NBD approach for predicting customer lifetime value

Year: 2008

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2007.12.049

Authors: Nicolas Glady, Bart Baesens, Christophe Croux

Institutions: KU Leuven, University of Southampton

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2084025544

FWCI: 24.04

Cites: 21

Cited by: 93

Related to: 10