Work

Event sponsorship as a value creating strategy for brands

Year: 2008

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420810887563

Authors: Dimitra Papadimitriou, Artemisia Apostolopoulou, Theofanis Dounis

Institutions: University of Patras, Robert Morris University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2084094934

FWCI: 14.15

Cites: 36

Cited by: 55

Related to: 10