Work

Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model

Year: 1997

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3151895

Authors: Markus Christen, Sachin Gupta, John C. Porter, Richard Staelin, Dick R. Wittink

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2084097952

FWCI: 23.49

Cites:

Cited by: 86

Related to: 10