Work

Strategic Types of Services and International Marketing

Year: 1994

Type: article

Source: International Journal of Service Industry Management

DOI: 10.1108/09564239410057690

Authors: Liisa Valikangas, Uolevi Lehtinen

Institutions: Keio University, University of Tampere

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2084203442

FWCI: 1.944

Cites: 16

Cited by: 51

Related to: 10