Work

Age-dependent effects of food advergame brand integration and interactivity

Year: 2014

Type: article

Source: International Journal of Advertising

DOI: 10.2501/ija-33-3-475-508

Authors: Nora J. Rifon, Elizabeth Taylor Quilliam, Hye-Jin Paek, Lorraine J. Weatherspoon, Soo-Kyong Kim, Karen C. Smreker

Institutions: Michigan State University, Hanyang University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2084418908

FWCI: 19.19

Cites: 60

Cited by: 59

Related to: 10