Work

International consumer admiration and the persistence of animosity

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/07363761011063312

Authors: Amro A. Maher, Paul Clark, Ahmed Maher

Institutions: Kuwait University, Indiana State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2084534627

FWCI: 4.751

Cites: 47

Cited by: 47

Related to: 10