Work

The Long-Term Impact of Promotions on Consumer Stockpiling Behavior

Year: 1998

Type: article

Study design: Observational Study

Source: Journal of Marketing Research

DOI: 10.1177/002224379803500210

Authors: Carl F. Mela, Kamel Jedidi, Douglas Bowman

Institutions: University of Notre Dame, Columbia University, Purdue University West Lafayette

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2084568082

FWCI: 13.08

Cites: 45

Cited by: 273

Related to: 9