Work

Marketing Managers' Perceptions of Value Cocreation

Year: 2012

Type: article

Source: Service Science

DOI: 10.1287/serv.1120.0031

Authors: Kim Cassidy, Steve Baron, Dominic Elliott, George Efstathiadis

Institutions: Nottingham Trent University, University of Liverpool, City College Southampton

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2084665667

FWCI: 6.382

Cites: 51

Cited by: 9

Related to: 10