Work

Motivational drivers that fuel employees to champion the hospitality brand

Year: 2014

Type: article

Study design: Observational Study

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2014.10.009

Authors: Lina Xiong, Ceridwyn King

Institutions: Colorado State University, Temple University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2084775841

FWCI: 17.06

Cites: 94

Cited by: 91

Related to: 10