Work

A Taxonomy for Comparative Advertising Research

Year: 1978

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1978.10672739

Authors: Charles W. Lamb, William M. Pride, Barbara A. Pletcher

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2084908440

FWCI: 4.515

Cites: 5

Cited by: 24

Related to: 10