Work

Internalising a brand across cultures: the case of IKEA

Year: 2011

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/09590551111148677

Authors: Veronika V. Tarnovskaya, Leslie de Chernatony

Institutions: Lund University, Aston University, Università della Svizzera italiana

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2084913754

FWCI: 2.781

Cites: 73

Cited by: 23

Related to: 10