Work

Identifying the Deal Prone Segment

Year: 1978

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377801500307

Authors: Robert Blattberg, Thomas Buesing, Peter Peacock, Subrata Sen

Institutions: University of Chicago, Wake Forest University, University of Rochester

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2085129370

FWCI: 14.12

Cites: 12

Cited by: 314

Related to: 10