Work

Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts

Year: 2008

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/09652540801981579

Authors: Eva K. Foedermayr, Adamantios Diamantopoulos

Institution: University of Vienna

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2085214949

FWCI: 4.355

Cites: 135

Cited by: 20

Related to: 10